Frequently Asked Questions

Digital Marketing services refer to all marketing services executed using digital technologies like the internet and electronic devices like smartphones, tablets, computers, etc. It mainly focuses on digital channels and connects with consumers via platforms like social media, email, search engines, apps, websites, etc. In contrast, traditional marketing methods focus primarily on television, radio, film, and print media.

A well-established Digital Marketing agency will offer a full-stack of services. These include Search Engine Optimization (SEO), Pay Per Click (PPC) marketing, Content optimization, eCommerce optimization, YouTube video promotion, and Maps optimization.

SEO, or Search Engine Optimization, is the process of achieving a higher ranking on search engine pages by following specific practices. The technique functions towards improving the traffic coming towards the web page from the search engine by improving web page content and link quality.
SEO only pertains to unpaid traffic or ‘organic’ search results (instead of paid or ‘direct’ traffic). The searches, on the other hand, can relate to words, images, videos, etc.

SEO has two essential components – Technical SEO and Content SEO.
Technical SEO is concerned with the overall quality of the infrastructure that is created to deliver your content. If it is good, then the search engine will locate your content with ease. Its components include crawl ability, indexability, schema markup, site architecture, user-interface, speed, and mobile-friendliness.
Content SEO refers to meta descriptions and meta titles that clearly and concisely describe your page’s contents. It comprises the richness of content, writing style, headers, authorship, and outbound links.

On average, companies can begin to see the results of a successful SEO implementation within 6 to 12 months. Therefore, it is crucial to budget for this duration before initiating the project. You must also maintain the enthusiasm as it is rare to see considerable improvements before 5-6 months.

Pay Per Click is an excellent Digital Marketing technique for startups and small businesses. It is one of the few methods that give companies much-needed attention with minimum spending. PPC allows you to target individuals visiting your web page at different stages of the buying cycle. Moreover, with PPC, you can achieve higher broad match relevance as the tool is based on the auction format.
PPC is highly beneficial for startups or for implementing digital marketing techniques for the first time. You can create different combinations of messages and texts to test your content. And as you only pay when the visitor reaches your website, it is a cost-effective tool as well.

While PPC is valuable, SEO can potentially give you better results in the long run. Having said that, both these tools come with their set of benefits and drawbacks.
PPC is more straightforward to measure than SEO, and you can see results for your specified keywords within an hour. However, in the long-term, a solely PPC-based digital marketing strategy can be expensive to operate.
SEO is a more long-lasting strategy that increases your chance of converting visitors into customers. Its comprehensive nature can establish a robust online presence for your business. The only drawback is that SEO results take time.
Therefore, it is best to select the one that is apt for your specific business requirements.

Cost is the main difference between Organic vs. Paid results. Simply speaking, a Paid search focuses entirely on paid rankings whereas, an Organic search is concerned with unpaid rankings.
Organic searches have become more popular recently as they attract relevant users, boost your credibility, and cost nothing.

Deciding between different internet marketing services should be based on your business’s nature, requirements, and digital marketing maturity.