Frequently Asked Questions
Find Answers To Your SEO Questions Here
Here are some of the most frequent queries asked by our clients. Based on our extensive experience in digital marketing, we have answered each one in great detail.
Digital Marketing is a broad subject. Considering the size and various service offerings under Digital Marketing’s umbrella, the costs can vary considerably. Typically, the average cost of Digital Marketing services for a startup to a mid-sized firm can depend on the competitiveness of the industry. Contact us for a free quote against your digital marketing requirements.
SEO only pertains to unpaid traffic or ‘organic’ search results (instead of paid or ‘direct’ traffic). The searches, on the other hand, can relate to words, images, videos, etc.
Technical SEO is concerned with the overall quality of the infrastructure that is created to deliver your content. If it is good, then the search engine will locate your content with ease. Its components include crawl ability, indexability, schema markup, site architecture, user-interface, speed, and mobile-friendliness.
Content SEO refers to meta descriptions and meta titles that clearly and concisely describe your page’s contents. It comprises the richness of content, writing style, headers, authorship, and outbound links.
PPC is highly beneficial for startups or for implementing digital marketing techniques for the first time. You can create different combinations of messages and texts to test your content. And as you only pay when the visitor reaches your website, it is a cost-effective tool as well.
PPC is more straightforward to measure than SEO, and you can see results for your specified keywords within an hour. However, in the long-term, a solely PPC-based digital marketing strategy can be expensive to operate.
SEO is a more long-lasting strategy that increases your chance of converting visitors into customers. Its comprehensive nature can establish a robust online presence for your business. The only drawback is that SEO results take time.
Therefore, it is best to select the one that is apt for your specific business requirements.
Organic searches have become more popular recently as they attract relevant users, boost your credibility, and cost nothing.